Constructing a Detailed Moderator's Outline for Use During the Focus

question 14

Multiple Choice

Constructing a detailed moderator's outline for use during the focus group interviews involves extensive discussions among the ________,________,and ________.

• A)researcher;moderator;and respondents.
• B)researcher;client;moderator.
• C)researcher;client;respondent.
• D)client;respondent;moderator.

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Definitions:

Peripheral Product Information

Secondary details about a product that may influence consumer perception and decision-making, such as packaging or brand reputation.

Complex Decisions

Decisions that involve the evaluation of multiple variables and outcomes, often requiring significant thought, analysis, and judgment.

Public Self-Consciousness

A psychological trait of individuals who are excessively aware of how they are viewed by others, often affecting their behavior in social contexts.

Need For Uniqueness

The psychological drive to be different and stand out from others, influencing consumer behavior and personal identity.