Which of the Following Statements Is Not a Disadvantage of Online

question 33

Multiple Choice

Which of the following statements is not a disadvantage of online focus groups?

• A)Moderators may also be able to carry on side conversations with individual respondents,probing deeper into interesting areas.
• B)It can be difficult to verify that a respondent is a member of a target group.
• C)Only audio and visual stimuli can be tested.
• D)Only people that have and know how to use a computer can participate.

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Definitions:

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as product, price, place, and promotion.

Communication

The exchange of information, ideas, or feelings between individuals or groups through speaking, writing, or other methods.

Product Value

The worth or desirability of a product as perceived by consumers, often determined by its utility, quality, and the benefits it provides.

Promotion

A marketing strategy used to increase awareness, interest, and sales of a product or service through various advertising and communication efforts.