Projective Techniques Are Used Less Frequently Than Unstructured Direct Methods

question 12

Multiple Choice

Projective techniques are used less frequently than unstructured direct methods (focus groups and depth interviews) .A possible exception may be ________,which is used commonly to test brand names and occasionally to measure attitudes about particular products,brands,packages,or advertisements.

• A)story completion
• B)word association
• C)sentence completion
• D)cartoon tests

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Definitions:

Cross-Sectional Design

A type of observational study that analyzes data from a population, or a representative subset, at a specific point in time.

Locomotion

The ability to move from one place to another, which can be observed in all animals and involves processes such as walking, swimming, or flying.

Fear Of Heights

An anxiety disorder also known as acrophobia, characterized by an extreme and irrational fear of high places.

Habituation

The process by which an organism reduces its response to a repeated stimulus over time, not due to fatigue or sensory adaptation.