When Conducting International Marketing Research,focus Group Moderators Should Not Only

question 109

Multiple Choice

When conducting international marketing research,focus group moderators should not only be trained in focus group methodology but should also be familiar with the ________ of the country.

• A)language
• B)culture
• C)patterns of social interaction
• D)all of the above

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Definitions:

Withholding

The action of keeping back, suppressing, or refraining from disclosing information.

Invulnerable

The state of being incapable of being wounded, hurt, or damaged, physically or emotionally.

Vulnerable

The state of being open to harm, attack, or emotional hurt, often due to a lack of protection or resilience.

Laughing

The act or sound of expressing joy, amusement, or scorn through audible expressions.