A Data Gathering Technique That Is Comprised of Samples of Respondents

question 39

Multiple Choice

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices,supplementing the purchase information recorded online or in a diary is referred to as ________.

• A)scanner diary panels/cable TV
• B)scanner panels
• C)purchase panels
• D)media panels

---

Definitions:

References Available

A statement indicating that the individual can provide contact information for people who can vouch for their abilities or character.

Online Searches

The act of using a web search engine to find information on the internet.

Promising Candidates

Individuals who show potential or suitability for a specific role or opportunity based on their skills, experience, or attributes.

Educational Background

Refers to the formal schooling or training an individual has received, often listed on resumes or job applications.