Sales & Marketing Management's Annual Survey of Buying Power Provides

question 35

Multiple Choice

Sales & Marketing Management's annual Survey of Buying Power provides data to help you analyze each of your U.S.markets,whether they are cities,counties,metro areas,or states.What of the following information is also true of the Survey of Buying Power?

• A)It features statistics,rankings,and projections for every county and media market in the United States with demographic broken out by age,race,city,county,and state.
• B)It features information on retail spending;and projections for future growth in these areas.
• C)It features a unique measure of spending power that takes population,EBI,and retail sales into account to determine a market's ability to buy.
• D)All of the above are true.

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Definitions:

Bystander Effect

An occurrence within social psychology where individuals become hesitant to help someone in distress if there are other witnesses present.

Assumed

Something that is taken for granted or accepted as true without proof or demonstration.

Diffusion Of Responsibility

The feeling among bystanders at an emergency that the responsibility for helping is shared by the group, making each person feel less compelled to act than if he or she alone bore the total responsibility.

Darley And Latané

Psychologists known for their research on the bystander effect, illustrating how individual responsibility is diluted in the presence of others.