Regarding Supermarket Loyalty Cards,a Shopper Provides Demographic and Shopping-Related Information

question 8

Multiple Choice

Regarding supermarket loyalty cards,a shopper provides demographic and shopping-related information when applying for the cards.At check-out,the UPC-coded loyalty cards are swiped prior to scanning the items for purchase.Typically,databases gather the list of items that are scanned at check-out and match them to the shopper's records.

• A)Maintaining these databases reduce grocery-store profits by 11 percent each year.
• B)In 2004,Congress proposed legislation limiting loyalty card programs.
• C)The supermarkets' data from these loyalty programs cannot be sold to syndicated research firms.
• D)Forty percent of supermarkets have reported increased sales as a result of implementing their loyalty card programs.
• E)Most consumers are unaware that the supermarkets have all this information on them.

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Definitions:

Market Equilibrium

The condition in a market where the quantity supplied equals the quantity demanded, resulting in no surplus or shortage and stable prices.

Quantity Sunglasses

The total number of sunglasses that buyers are willing to purchase at a given price.

Supply Sugar

Refers to the total amount of sugar that producers are willing and able to sell at a given set of prices, over a specific period of time.

Price Sugar

The cost or value assigned to sugar, influenced by factors such as market demand, production costs, and supply levels.