List the Criteria for Evaluating Secondary Data (Table 4

question 42

Essay

List the criteria for evaluating secondary data (Table 4.2 in the text).

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Definitions:

Creation

The act of bringing something into existence; it can refer to an item, idea, or initiative that has been made or founded.

Q Score

A measure used to evaluate the familiarity and appeal of a brand, company, celebrity, or television show among the public.

Media Marketing

The practice of promoting products, services, or brands through various media channels, including television, radio, the internet, and social media.

Public

The general population or community at large, especially as the audience for media, events, and public information.