Which Statement Is Not True Concerning the Guidelines for Reading

question 40

Multiple Choice

Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?

• A)The report should assume that the reader has prior knowledge of the problem situation and all the relevant information.
• B)The report should include a discussion of the information needs,data-collection methods,scaling techniques,questionnaire design and pre-testing,sampling techniques,and fieldwork.
• C)The interpretation of the basic results should be differentiated from the results per se.
• D)Factors that limit the generalizability of the findings,such as the nature and representativeness of the sample,mode and time of data collection,and various sources of error should be clearly identified.

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Definitions:

Subordinates

Employees or team members who are lower in rank or position and report to a superior.

Porter's Model

A strategic tool developed by Michael Porter used to analyze an industry's structure and competition intensity through five forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and competitive rivalry.

Competitive Strategies

Tactics and approaches that businesses adopt to outperform their rivals and achieve superior market position.

Competitive Advantage

The unique attributes or qualities a company possesses that enable it to outperform its competitors, generating greater sales or margins.