Which of the Following Is a Way in Which the Researcher

question 59

Multiple Choice

Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?

• A)selection of a new product or advertising agency,development of a pricing policy,marketing segmentation,or other marketing actions
• B)further research projects
• C)help the client firm make the information generated in the marketing research project a part of the firm's marketing (management)information system (MIS)and decision support system (DSS)
• D)all of the above

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Definitions:

Formal Proposal

A structured and detailed document submitted to offer a solution, service, or project for consideration or approval.

Action Plan

A detailed strategy outlining the steps necessary to achieve specific goals or objectives.

Formal Report

A detailed, structured report that follows a specific format and is used to convey information in a professional setting.

Index

An alphabetical list of names and subjects mentioned in a report, along with the pages on which they occur.