Ethical Issues Arise When ________

question 76

Multiple Choice

Ethical issues arise when ________.

• A)client firms such as tobacco companies,use marketing research findings to formulate questionable marketing programs
• B)a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
• C)the marketing research problem is defined to suit hidden agendas
• D)All of the above are correct.

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Definitions:

Bullying

Intimidating or mistreating someone weaker or in a more vulnerable position, often through repeated actions.

Verbally Abused

Refers to the act of using words to harm, belittle, or demean someone.