List Some of the Ethical Issues Faced by the Researcher

question 64

Essay

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

---

Definitions:

Final Impression

The lasting opinion or feeling one has about something or someone after all information or experiences are considered.

Cognitive Representations

Mental models or representations of the world, including beliefs, perceptions, and memories.

Schemata

Cognitive structures that help individuals organize and interpret information based on prior knowledge and experiences.

Prototypes

Representative or ideal examples of a category or class that encapsulate the most characteristic features of that category.