If Managers Evaluate the Quality of the Entire Project Based

question 27

Multiple Choice

If managers evaluate the quality of the entire project based on the quality of the report and presentation,which reason for the importance of the report and presentation most applies?

• A)Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
• B)The involvement of many marketing managers in the project is limited to the written report and the oral presentation.
• C)Management decisions are guided by the report and the presentation.The researcher should assist the client in evaluating the research process in retrospect.
• D)The report and presentation are the tangible products of the research effort.

---

Definitions:

Airfreight

The transportation of goods by aircraft, often used for moving high-value or time-sensitive products over long distances quickly.

Accessibility

The ease with which people can reach, enter, or access a place, product, or service, often considering those with disabilities.

Supply Chain

The entire system comprising people, organizations, resources, processes, and technology that participate in producing and selling a good, starting from supplying raw materials to manufacturing and eventually reaching the consumer.

Upstream

In supply chain and production, it refers to the early stages involving raw materials and the initial steps of manufacturing or processing.