Which of the Following Is a Way in Which the Researcher

question 59

Multiple Choice

Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?

• A)selection of a new product or advertising agency,development of a pricing policy,marketing segmentation,or other marketing actions
• B)further research projects
• C)help the client firm make the information generated in the marketing research project a part of the firm's marketing (management)information system (MIS)and decision support system (DSS)
• D)all of the above

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Definitions:

Capitalize

The accounting practice of recording a cost or expense on the balance sheet for the purposes of delaying full recognition of the expense over time through depreciation or amortization.

Depreciate

To allocate the cost of a tangible asset over its useful life, reflecting the decline in the asset's value due to use and wear and tear.

Financial Statements

Reports that summarize the financial performance, position, and cash flows of a business over a specific period of time.

Endowment Contribution

A donation made to an institution or organization with the stipulation that it be invested and the principal remain intact, while the investment income can be used for organizational purposes.