According to the Example Given in Your Text,Thomas Greenbaum,president of a Market

question 8

Essay

According to the example given in your text,Thomas Greenbaum,president of a market research company focusing on qualitative research,notes a disturbing trend in recent years in the focus group service sector.Some moderators of focus groups misrepresent their work to clients because their reports are actually written by ghostwriters who did not participate in the focus group sessions.Why does Greenbaum think using ghost writers is such a large problem?

---

Definitions:

Total Value

The overall value of an asset, investment, or portfolio, taking into account all relevant financial factors.

Utility

An indicator of pleasure, contentment, or advantage gained by a person from the use of products and services.

Productivity

The efficiency at which goods or services are produced, often measured as the ratio of output to inputs in the production process.

Separating Equilibrium

A situation in game theory where different types of players choose different strategies, allowing them to be distinguished based on their actions.