A Sample Size of 1000 Is Used to Test a Structural

question 90

Multiple Choice

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?

• A)The sample size is probably too small.
• B)The sample size is probably too large.
• C)The relationship is trivial.
• D)The model fit is poor.
• E)None of the above

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