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To Develop Spatial Maps by Means of Discriminant Analysis,the Independent

question 54

True/False

To develop spatial maps by means of discriminant analysis,the independent variable is the brand rated and the dependent variables are the attribute ratings.


Definitions:

Retroactive Interference

A phenomenon in which subsequently learned material lowers the probability of recalling earlier learned material.

Recall

is a measure of memory in which a person must retrieve information learned earlier, as on a fill-in-the-blank test.

Godden And Baddeley

Psychologists known for their study on context-dependent memory, demonstrating how the environment where learning occurs can affect recall.

Visual Imagery

The mental visualization of scenes, objects, or events without their physical presence.

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