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To develop spatial maps by means of discriminant analysis,the independent variable is the brand rated and the dependent variables are the attribute ratings.
Community
A group of people living in the same place or having a particular characteristic in common, sharing interests, values, or goals.
Content
The information or experience that is directed towards an end-user or audience, especially in digital media.
Connection
The relationship or link between two or more elements, often referring to network links in technology or personal bonds between individuals.
Stickiness Marketing Dashboard
A tool used in digital marketing to measure and visualize the effectiveness of strategies in keeping consumers engaged and returning to a platform or website.
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