In Which Approach to Collecting Perception Data Are Respondents Often

question 58

Multiple Choice

In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?

• A)direct
• B)preference
• C)derived
• D)indirect

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Definitions:

Confidence Interval

A statistical range, based on sample data, within which there is a specified probability that the value of a parameter lies.

Normal Curve

A symmetrical, bell-shaped curve that represents the distribution of many types of data in which most values cluster around a mean value.

Curvilinear Relationship

A relationship between two variables that, if plotted out, will show a curve rather than a straight line.

Inferential Statistics

A field within statistics that employs a random sample from a larger population to describe and draw conclusions about that population.