________ Is a Technique That Attempts to Determine the Relative

question 52

Multiple Choice

________ is a technique that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.

• A)Internal analysis of preferences
• B)External analysis of preferences
• C)Conjoint analysis
• D)Correspondence analysis

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Definitions:

Shares Outstanding

The total number of a company's shares that are currently owned by shareholders, including those held by institutional investors and restricted shares owned by the company’s officers and insiders.

Days Sales Outstanding

A calculation used by a company to estimate the average number of days it takes to collect payments after a sale has been made.

Receivables

Funds that are owed to a company by its customers as a result of the sale of goods or services on credit.

Sales

The total amount of goods or services sold by a business, contributing to its revenue.