Conjoint Analysis Could Be Used for All of the Marketing

question 96

Multiple Choice

Conjoint analysis could be used for all of the marketing applications below except ________.

• A)determining the relative importance of attributes in the consumer choice process
• B)estimating market share of brands that differ in attribute levels
• C)used as a general data reduction tool
• D)determining the composition of the most preferred brand

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Definitions:

Chart Wizard

A tool or feature in some software applications that guides users through the steps to create a variety of charts and graphs.

Table Or Query

Components in databases and software applications that allow for data storage in tables and data retrieval through queries.

CSV Text File

A plain text file that uses a specific formatting by separating values with commas, often used for data interchange between applications.

Comma

A punctuation mark used to indicate a pause between parts of a sentence or to separate items in a list.