Which Statement Is True About the Full-Profile Approach to Constructing

question 9

Multiple Choice

Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?

• A)It is possible to reduce the number of paired comparisons by using cyclical designs.
• B)The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.
• C)The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons.
• D)The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.