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Which of the following is not one of the procedures for assessing the reliability and validity of conjoint analysis results?
Cognitive Therapy
Therapy that teaches people new, more adaptive ways of thinking and acting; based on the assumption that thoughts intervene between events and our emotional reactions.
Behavior Modification
A form of psychotherapy that uses basic learning techniques to change maladaptive behaviors to more desirable ones.
Anxiety-arousing
Stimuli or situations that evoke feelings of fear, apprehension, or nervousness in individuals.
Controlling Consequences
Managing or influencing the outcomes of actions or behaviors to achieve desired results.
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