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When Conducting Conjoint Analysis,the Attributes Selected Should Be Salient in Influencing

question 60

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When conducting conjoint analysis,the attributes selected should be salient in influencing consumer preference and choice.


Definitions:

Services

Intangible activities or benefits provided by one party to another, often in exchange for payment.

Success

The achievement of a set goal, objective, or target, often measured by specific criteria such as profit, market share, or personal fulfilment.

VALS Framework

A psychographic segmentation tool that categorizes consumers based on their values, attitudes, and lifestyles for marketing purposes.

Primary Motivations

Primary motivations are the fundamental reasons or driving forces behind individuals' behaviors, actions, or pursuit of goals.

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