Which Is an Advantage of the Derived Approach to Collecting

question 27

Multiple Choice

Which is an advantage of the derived approach to collecting perception data?

• A)Respondents make similarity judgments using their own criteria,as they would under normal circumstances.
• B)It is easy to identify respondents with homogeneous perceptions.
• C)The researcher does not have to identify a set of salient attributes.
• D)Both A and C are advantages.

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