Which of the Following Statements Is Not True Concerning Conjoint

question 66

Multiple Choice

Which of the following statements is not true concerning conjoint analysis?

• A)The underlying assumption is that any set of stimuli,such as products,brands,or stores,is evaluated as a bundle of attributes.
• B)Unlike multidimensional scaling,conjoint analysis relies on respondent's objective evaluations.
• C)Conjoint analysis seeks to develop the part-worth or utility functions describing the utility consumers attach to the levels of each attribute.
• D)Conjoint analysis attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.

---

Definitions:

Race

A socially constructed category of identification based on physical characteristics, ancestry, historical affiliations, or shared culture.

Sexual Expression

The ways in which individuals communicate and express their sexual feelings, desires, and identities.

White-Skinned

Description of a person having a fair or pale complexion, often used in discussions about race and ethnicity.

Immigrants

People who move to a foreign country with the intention of settling there, often for reasons such as seeking better living conditions or employment opportunities.