Which of the Following Statements Is Not True Concerning Conjoint

question 66

Multiple Choice

Which of the following statements is not true concerning conjoint analysis?

• A)The underlying assumption is that any set of stimuli,such as products,brands,or stores,is evaluated as a bundle of attributes.
• B)Unlike multidimensional scaling,conjoint analysis relies on respondent's objective evaluations.
• C)Conjoint analysis seeks to develop the part-worth or utility functions describing the utility consumers attach to the levels of each attribute.
• D)Conjoint analysis attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.