In Conjoint Analysis,________ Are Utility Functions That Describe the Utility

question 39

Multiple Choice

In conjoint analysis,________ are utility functions that describe the utility consumers attach to the levels of each attribute.

• A)relative importance weights
• B)orthogonal arrays
• C)part-worth functions
• D)attribute levels

---

Definitions:

Orangutans

Large apes native to Indonesia and Malaysia, known for their red-brown hair and highly intelligent, solitary behavior.

Placenta

The partly fetal and partly maternal organ whereby materials are exchanged between fetus and mother in the uterus of placental mammals.

Embryo/Fetus

The stage of development in vertebrates from fertilization until birth, beginning as an embryo and later developing into a fetus.

Hominoids

A group of primates that includes great apes and humans, characterized by their larger brain sizes, lack of tail, and more complex behaviors compared to other primates.