Decisions Related to Selecting the Conjoint Analysis Procedure Include All

question 69

Multiple Choice

Decisions related to selecting the conjoint analysis procedure include all of the following except ________.

• A)whether perception or preference data are being scaled
• B)whether to average the data at the individual-respondent level or the aggregate level
• C)which grouping procedure to use
• D)which model for estimating parameters should be specified

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Definitions:

Shaping

A method of positive reinforcement in operant conditioning that rewards closer and closer approximations of the desired behavior.

Small Request

A technique in persuasion and compliance that involves asking for a minor initial request in hopes of influencing agreement to a larger request.

Stroop Effect

A phenomenon demonstrating the delay in the reaction time of a task when the color of the word does not match the name of the word.

Mentally Ill

A term used to describe individuals who are experiencing psychological disorders or conditions that affect their thinking, feeling, behavior, or mood.