In Cluster Analysis,the Set of Variables Selected Should Describe the Similarity

question 66

True/False

In cluster analysis,the set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.

---

Definitions:

Goal-setting Theory

A psychological theory that suggests setting specific and challenging goals, along with appropriate feedback, boosts performance.

Sustained Effort

Continuous and persistent exertion of effort towards a particular goal or task over an extended period.

Specific

Clearly defined or identified; unambiguous and precise in nature or detail.

Intrapreneurship

The act of behaving like an entrepreneur while working within a large organization, including taking initiatives and creating innovative projects or products.