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In cluster analysis,the set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.
Price Level
A measure of the average of all prices in an economy, indicating the cost of goods and services at a specific time.
Interest Rate
A percentage of a loan amount charged by the lender to the borrower for the use of money.
Money Supply
The grand total of all economic assets measured in currency available at a specific time in an economy, which covers coins, banknotes, and the balances in checking and savings accounts.
Money Supplied
The entire sum of assets in terms of money present within an economy at a given time.
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