Cluster Analysis Has Been Used in Marketing for All of the Purposes

question 55

Multiple Choice

Cluster analysis has been used in marketing for all of the purposes below except ________.

• A)segmenting the market based on benefits sought from the purchase of a product
• B)identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined
• C)selecting test markets
• D)determining how strongly sales are related to advertising expenditures

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Definitions:

Standing to Sue

The legal right to file a lawsuit or pursue a court action, based on having a direct and tangible interest in the outcome.

Ejusdem Generis

A legal principle stating that when a law lists specific classes of persons or things and then refers to them in general, the general statements only apply to the same kind of persons or things specifically listed.

Maxims

General legal principles that serve as foundational guidelines or ethical propositions in the law.

Statutory Interpretations

The process by which courts interpret and apply legislation.