Media Consumption Behavior and Response to Promotions,price Sensitivity,and Retail Outlets

question 44

Multiple Choice

Media consumption behavior and response to promotions,price sensitivity,and retail outlets patronized are factors that should be considered in the ________ component of the environmental context of the problem.

• A)objectives
• B)legal environment
• C)economic environment
• D)buyer behavior

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Definitions:

Behavior Modification Programs

A systematic approach to changing behavior using principles of operant conditioning, reinforcement, and punishment.

Reinforcement

In behavioral psychology, a process that strengthens a behavior or increases the likelihood of its repetition through the application of a stimulus.

Fine-tune

Making small adjustments to something in order to achieve the best possible performance or outcome.

Conscientiousness

A characteristic embodying reliability, a well-organized nature, and a profound commitment to responsibilities.