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A problem audit,which involves extensive interaction between the DM and the researcher,can greatly facilitate problem definition by determining the underlying causes.The interaction between the researcher and the DM is facilitated when one or more people in the client organization serve as a liaison and form a team with the marketing researcher.In order to be fruitful,the interaction between the DM and the researcher should be characterized by the seven Cs.List and describe the seven Cs.
Pupil
The circular opening in the center of the eye that allows light to enter and reach the retina, adjusting in size to regulate the amount of light.
Cornea
The clear, protective outer layer of the eye that helps to focus incoming light.
Fovea
A small depression in the retina of the eye where visual acuity is highest, due to a high concentration of cones.
Purity
The state or quality of being free from contaminants, immorality, or imperfections; often associated with morals, substances, or intentions.
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