Give Three Reasons Why Cross-Tabulation Is Widely Used in Marketing

question 141

Essay

Give three reasons why cross-tabulation is widely used in marketing research.

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Definitions:

Fixed-Quantity System

An ordering system with the same order amount each time.

Fixed-Period System

A system in which inventory orders are made at regular time intervals.

Economic Batches

The optimal production quantity that minimizes the total cost, including setup costs and holding costs, ensuring cost-efficient production runs.

Holding Costs

Expenses associated with storing unsold inventory, including warehousing, insurance, and spoilage costs.