Which Treatment of Unsatisfactory Responses Is Particularly Attractive for Business

question 62

Multiple Choice

Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?

• A)returning to the field to get better data
• B)recoding unsatisfactory responses
• C)discarding unsatisfactory responses
• D)assigning missing values

---

Definitions:

Current Beliefs

Current beliefs refer to the opinions or convictions held by an individual at the present time.

Heuristic Processing

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.

Technical Jargon

Specialized vocabulary or terminology associated with a particular field or area of expertise.

Mental Shortcuts

Cognitive strategies or simplified processes used to make decisions or judgments quickly, also known as heuristics.