If in Conducting a Study to Determine What Modifications Should

question 5

Multiple Choice

If in conducting a study to determine what modifications should be made on an existing product the researcher assigns weights of 4.0 to heavy users,3.0 to medium users,2.0 to light users,and 1.0 to nonusers.Which group's opinion has greater importance?

• A)nonusers
• B)light users
• C)medium users
• D)heavy users

---

Definitions:

Resource Mobilization

The process of gathering and deploying both tangible and intangible resources (such as money, support, and information) to achieve specific organizational or social goals.

Collective Action

Activities undertaken by a group of people with the aim of achieving a common goal, often used in the context of social movements and protests.

Organizational

Pertaining to the structure and function of organizations, including their management, culture, and operational dynamics.

Solidarity Theories

Theories concerning the bonds that unite members of a society, focusing on shared values, interests, and goals.