You Would Use Scale Transformation Under Which Circumstance

question 46

Multiple Choice

You would use scale transformation under which circumstance?

• A)to create new variables that are composites of several other variables
• B)to adjust the sample so that greater importance is attached to respondents with certain characteristics
• C)to compare image variables measured on a seven-point semantic differential scale with attitude variables measured on a continuous rating scale and lifestyle variables measured on a five-point Likert scale
• D)none of the above

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Definitions:

Lifestyles

The collective habits, attitudes, tastes, moral standards, economic level, and social relations that characterize an individual or community.

Social Media Objectives

Goals that an organization or individual aims to achieve through the strategic use of social media platforms, such as increasing brand awareness or fostering community engagement.

Immediate Outcomes

The direct and initial effects or results generated by a specific action or intervention, often observed shortly after its implementation.

Guo and Saxton

Researchers known for their contributions to the study of social media communication strategies within nonprofit organizations.