Ethical Issues That Arise During the Data Preparation and Analysis

question 10

True/False

Ethical issues that arise during the data preparation and analysis step of marketing research process pertain mainly to the researcher.

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Definitions:

Restrictive Techniques

Behavior management strategies that limit or restrict individuals' actions or freedom as a form of control or safety.

Method of Induction

A technique or process used to introduce or bring about a state, action, or condition.

Method of Deduction

A logical process wherein one derives specific conclusions from general premises or known facts.

Ignoring

Deliberately paying no attention to something or someone.