Marketing Research Is Being Given a Negative Image Because of the Misperception

question 32

True/False

Marketing research is being given a negative image because of the misperception that marketing researchers misuse information they collect.

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Definitions:

Subsector

A division of a larger sector or industry, often defined by specific characteristics or types of activities.

NAICS

The North American Industry Classification System, a standard used by federal statistical agencies to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Derived Demand

The demand for a product or service that arises not from the direct need or desire for that product, but rather from the demand for another good or service.

Automobiles

Motor vehicles designed for transporting passengers on roads.