The Council for Marketing and Opinion Research,now Part of the Insights

question 49

Multiple Choice

The Council for Marketing and Opinion Research,now part of the Insights Association (www.insightsassociation.org) ,offered several guidelines for reducing refusal rates related to fieldwork.Which of the following is not one of those guidelines?

• A)The subject matter should always be disclosed to the respondents.
• B)Courtesy should be exercised when deciding what hours of the day to call respondents.Calling between 9 a.m.and 9 p.m.is recommended.
• C)If mall respondents indicate the time is not convenient,an appointment should be made to conduct the interview later.
• D)Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.

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Definitions:

Repetition

The action of repeating something, such as a process, task, or message, often used in learning or advertising to reinforce memory or effectiveness.

Perceptual Selection

The cognitive process by which individuals select and focus on certain sensory information for processing while ignoring other stimuli.

Communication Competency

The ability to effectively exchange information with others through various modes of communication, including written, verbal, and non-verbal methods.

Hand Gestures

Physical movements of the hands used to communicate ideas or emotions, supplementing speech or serving as a form of non-verbal communication.