Which Statement Does Not Apply Only to International Research

question 5

Multiple Choice

Which statement does not apply only to international research?

• A)Local fieldwork agencies are unavailable in many countries.
• B)Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents.
• C)A global approach to marketing research is desired,which may require using the same methodologies for studies conducted in the United States so that U.S.data can be compared to other countries.
• D)Interviewer cheating may be more of a problem in many foreign countries than in the United States.

---

Definitions:

Additional Information

Information or data provided that supplements or clarifies existing material.

Without Additional Information

A phrase indicating that no further data or specifics are provided beyond what has been already given.

EVSI

Expected Value of Sample Information, a concept in decision theory that quantifies the value of gathering additional information before making a decision.

Posterior Probabilities

The probabilities of possible outcomes updated on the basis of new evidence or information.