Respecting the Respondent's Privacy,feelings,and Dignity and Ensuring the Integrity of the Data

question 27

Multiple Choice

Respecting the respondent's privacy,feelings,and dignity and ensuring the integrity of the data collection process are aspects of ________.

• A)ethics in marketing research
• B)evaluation of field workers
• C)training of field workers
• D)supervision of field workers

---

Definitions:

Pavlov's Dogs

A classic experiment demonstrating classical conditioning, where dogs learned to associate a bell sound with food, eventually responding to the bell alone.

Sound

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.

Extinction

In psychology, the gradual weakening of a conditioned response when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.

CS

In the context of classical conditioning, CS stands for Conditioned Stimulus, which is a neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, begins to evoke a conditioned response.