Which of the Following Statements Are True Concerning Questionnaire Design

question 88

Multiple Choice

Which of the following statements are true concerning questionnaire design for international marketing research?

• A)The questionnaire may have to be suitable for administration by more than one method.
• B)It is desirable to have two or more simple questions rather than a single complex question.
• C)Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
• D)All of the above statements are true.