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What Guidelines Are Available for Deciding on the Length of a Questionnaire

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What guidelines are available for deciding on the length of a questionnaire in mobile marketing research?


Definitions:

Continuum

A continuous sequence or range where elements change gradually without distinct breaks or jumps.

Functionalism

A theoretical approach in sociology that views society as a complex system whose parts work together to promote solidarity and stability.

Socially Constructed

A concept or perception that exists because of collective agreement or social acceptance, not because of inherent natural qualities.

Sexual Identity

An individual's conception of themselves in relation to sexual attraction, behaviors, and orientation, forming a component of one's overall identity.

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