Which of the Following Statements Are True Concerning Questionnaire Design

question 88

Multiple Choice

Which of the following statements are true concerning questionnaire design for international marketing research?

• A)The questionnaire may have to be suitable for administration by more than one method.
• B)It is desirable to have two or more simple questions rather than a single complex question.
• C)Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
• D)All of the above statements are true.

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Definitions:

Balance Sheet

A report detailing a corporation's assets, liabilities, and owners' equity at a particular moment.

Comparative Data

Information presented for two or more periods to facilitate quantitative analysis, allowing for trend analysis and benchmarking.

Operating Expenses

Costs incurred during the normal operations of a business, excluding costs related to the production of goods or services.

Direct Method

A cash flow statement preparation approach that lists major categories of gross cash receipts and payments.