Pretesting Refers to the Testing of the Questionnaire on a Small

question 109

Essay

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

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Definitions:

Earned Income

The revenue generated by a nonprofit organization through the sale of goods and services, as opposed to funding received through donations or grants.

Sensitivity Analysis

A financial modeling technique used to determine how different values of an independent variable affect a particular dependent variable under a given set of assumptions.

Sponsorship Relationship

Describes the formal alliance between an entity, typically a corporation, and another party, often in events, nonprofits, or sports, where each provides mutual benefits to the other.

Business Sponsor

A company or individual that provides financial support for events, projects, or organizations, often in exchange for advertising or promotional opportunities.