In Order to Determine Customer Needs and to Implement Marketing

question 20

Multiple Choice

In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs,marketing managers need information about ________.

• A)customers
• B)competitors
• C)other forces in the marketplace
• D)all of the above

---

Definitions:

Ethanol Program

A government or industry initiative designed to promote the use of ethanol, typically derived from corn or sugarcane, as a renewable energy source.

Conservation Reserve Program

A land conservation program administered by the Farm Service Agency (FSA) aimed at improving environmental health by reserving land for various conservation purposes.

Ethanol Program

A government initiative aimed at promoting the use of ethanol, a renewable fuel derived from plant materials, to reduce dependence on oil and decrease greenhouse gas emissions.

American Consumers

Individuals or groups in the United States who purchase goods and services for personal use.