In Order to Determine Customer Needs and to Implement Marketing

question 20

Multiple Choice

In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs,marketing managers need information about ________.

• A)customers
• B)competitors
• C)other forces in the marketplace
• D)all of the above

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Definitions:

Work Sampling

A statistical technique used for analyzing the work performance and estimating the proportion of time spent by workers on different activities.

Stopwatch Time Study

A method of work measurement used to establish standard times for activities by observing and timing tasks using a stopwatch.

Simultaneous Motion Study

A technique in industrial engineering where tasks are analyzed in detail to identify and minimize wasted motions, enhancing efficiency.

Predetermined Time Standards

Established benchmarks for the time required to complete specific tasks, used for planning and evaluating productivity.