Customized Services ________

question 4

Multiple Choice

Customized services ________.

• A)specialize in one or a few phases of the marketing research project
• B)are research studies conducted for different client firms but in a different way
• C)collect and sell common pools of data designed to serve information needs shared by a number of clients
• D)offer a wide variety of marketing research services tailored to suit a client's specific needs

---

Definitions:

Tours

Organized trips or excursions, often for leisure, education, or cultural purposes.

Foreign Currency Approach

A method used in financial analysis that converts all values to a common currency to evaluate the financial performance of multinational companies.

Cash Inflows

Money or other forms of financial assets that come into a company, typically from operations, financing, or investing activities.

Cost of Capital

The rate of return a company must earn on its investments to maintain its market value and attract funds.