When a Firm Cannot Conduct an Entire Marketing Research Project

question 61

Multiple Choice

When a firm cannot conduct an entire marketing research project in house,it must select an external supplier for one or more phases of the project.One of the things that the firm does not need to consider or do when selecting an external research supplier is ________.

• A)compile a list of prospective suppliers
• B)realize that the cheapest bid is not always the best bid
• C)develop criteria for selecting an outside supplier
• D)All of the above must be considered or done.

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Definitions:

Secured Bonds

Bonds that are backed by specific collateral that must be forfeited in the event that the issuing firm defaults.

Junk Bonds

High-yield, high-risk securities issued by corporations or municipalities considered to be at greater risk of default.