The Findings of Problem Solving Research Are Used in Making

question 2

True/False

The findings of problem solving research are used in making decisions that will solve specific marketing problems.

---

Definitions:

Negative Reinforcement

A behavioral concept in which the removal of an unfavorable outcome or stimulus increases the likelihood of a response occurring again in the future.

Positive Reinforcement

A strategy in behavior modification that involves the addition of a rewarding stimulus following a desired behavior.

Negative Punishment

A behavior modification technique where a desirable stimulus is removed after a behavior, with the aim of decreasing that behavior.

Avoidance Responding

A behavior modification technique aimed at reducing unwanted responses by avoiding the triggers.