Examlex
In the Kellogg's example given in your text,as a result of problem-solving research,Kellogg's found out that it was not being creative in introducing new products to meet the needs of the adult market.
Budget Proportion
The allocation of financial resources among various categories or items in a budget.
Necessity
A good or service that is essential for living and is deemed indispensable.
Few Substitutes
A market condition where there are limited alternative products or services available to consumers, often leading to higher prices.
Price-Elastic
A descriptor for goods or services whose demand significantly changes with a change in price.
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